Sender's Role in the Communication Process
The sender is the person who begins the communication processOpens in new window by initiating a message and sending it across to the receiverOpens in new window.
This person can also be referred to as the communicator, source or transmitter of the information.
The sender creates a message by thinking of an idea that he or she would like the receiver to understand. Typically, the sender sends a message because he or she has a need to convey information, feelings and thoughts. The success of the communication process depends on the sender’s ability to communicate effectively.