Socially Polite Touch: The Power of a Brief Connection

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  • Article's photo | Credit Quartz
  • Human interaction is a delicate dance, governed by unspoken rules and subtle cues. Among these, touch holds a special place, serving as a powerful means of communication. From a warm handshake to a comforting hug, touch has the ability to convey empathy, affection, and understanding. However, navigating the realm of socially polite touch can be a nuanced endeavor, requiring sensitivity and awareness of cultural and individual preferences.

What is Socially Polite Touch?

Socially polite touch refers to the physical contact that occurs within the bounds of social norms and expectations. It encompasses a wide range of gestures, from a simple pat on the back to more intimate embraces, each carrying its own significance and context.

While the appropriateness of touch varies across cultures, contexts, and relationships, the underlying principle remains the same: to express connection, support, or empathy in a respectful manner.

Touch is a powerful tool in human interaction. While a handshake might seem like a simple greeting, it actually falls under the category of socially polite touch. These brief, impersonal touches are governed by social norms and serve to acknowledge someone, show respect, or offer encouragement.

Handshake: The Cornerstone of Socially Polite Touch

Think about how you greet someone for the first time at a business meeting. A handshake is likely your go-to. Research by Jones and Yarbrough (1985) even labels this type of touch "ritualistic." Studies have shown that a firm handshake with good eye contact creates a more positive first impression (Chaplin et al., 2000). Interestingly, the importance of touch extends even to virtual interactions, with the rise of "virtual handshakes" in video conferencing (Paterson, 2006).

The increasing use of "virtual handshakes" in video conferencing (Paterson, 2006) underscores the ingrained association of touch with positive first impressions. Chaplin et al. (2000) found a correlation between a firm handshake, eye contact, and positive reception. Interestingly, the study also suggests extroverted and open individuals tend to have firmer handshakes, with a slight difference observed between genders (men tend to have firmer handshakes).

Beyond the Handshake: Other Forms of Socially Polite Touch

While handshakes are prominent, socially polite touch can manifest in other ways within US culture:

  1. Pats: A gentle pat on the shoulder, arm, or lower back can be used during greetings or goodbyes.
  2. Guiding Touch: Helping an elder person or child navigate a busy area can be a considerate use of touch.
  3. Avoiding Bumping: A light touch on the arm in a crowded space can signal your presence and avoid accidental collisions.
  4. Sportsmanship Touch: Lining up and touching hands with opposing players after a game exemplifies socially polite touch.

Cultural Considerations and the Power of Timing

It's important to remember that socially polite touch varies across cultures. Research by Holmes (2005) suggests overweight individuals might receive less casual touch, highlighting a potential subconscious bias.

Timing also plays a role. Jones and Yarbrough (1985) observed that greetings and goodbyes typically involve verbal communication ("Hi!" or "See you later") coinciding with or preceding the touch itself.

The Learning Curve of Socially Polite Touch

Interestingly, research by Guerrero and Ebesu (1993) suggests young children might not readily utilize socially polite touch, possibly due to their developing understanding of social etiquette.

Trees and Manusov (1998) explored the use of touch alongside verbal communication. Their study found that supportive touch, coupled with a pleasant facial expression and soft voice, could soften a potentially negative message.

In conclusion, socially polite touch is a nuanced and culturally influenced aspect of nonverbal communication. By understanding its various forms and appropriate application, we can strengthen our communication skills and build more positive interactions.

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  • References
    • Nonverbal Communication, by Judee K Burgoon, Laura K. Guerrero, Kory Floyd

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